Exhibitors who feel they get ROI are happy exhibitors with a good impression of your event – returning customers in other words. Make sure you do everything you can in order to increase their return on investment, for instance by using N200 – thus enabling them to generate leads and visitor details easily and accurately.

With N200 Registration Partner, your exhibitors can effortlessly integrate the registration pages into their own websites, e-newsletters or in their e-mail signatures. N200 keeps a record of which exhibitor generates which responses. This provides you with a clear overview of who is actively spreading the word, and who could use a little nudge.

In addition, the exhibitor (or say, media partner) will have access to a personal web space where they themselves can track the responses to their efforts. The page offers a clear view of who registered through their personal e-mail or web link.

As the organizer of your event, you can also use Registration Partner as an instrument of measurement for your marketing campaigns. Through the unique codes, the system traces all results (which codes were allocated to which advertisement/ ticket/ ..?) providing you with knowledge as to what action did work well, and what didn’t. This is vital information when determining your campaign for your next event, as you will probably not invest anymore in a channel or tool that did not work so well. This could save you a lot of money!