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N200, exclusive Ahoy partner since 2006, will remain responsible for visitor registration at all Ahoy trade fairs for the coming three years. The European market leader in visitor registration managed to pull in a renewed tender based on the ENTER 
registration system’s functionalities. The reliability and quality of the software, combined with a culture of innovation managed to convince the Rotterdam-based conference, fair and event centre yet again.
Gert-Jan van den Nieuwenhof, General Manager B to B at Ahoy expands on the choice for N200: “the ENTER application is of great value to our organisation. The central platform offers support in terms of branding and marketing and simplifies operations for our trade fairs. With ENTER, we can adapt registration and communication to any situation – a much-needed trait for a vast organisation such as Ahoy”.
Needless to say, Bart van Bijnen, owner of N200, is well chuffed with the renewed agreement. “Ahoy Rotterdam is one of the key venues and organisers in The Netherlands. For us to receive their trust – and to get a chance to prove our professionalism yet again truly makes all the hard work worthwhile”.
The failure to follow up on a trade show lead has always mystified me. Exhibitors and attendees alike invest in a trade show. Attendees invest time and money in order to learn about products that will help them become more effective and efficient. Exhibitors invest time and money to…what? To “show the flag”? Some claim that is their only goal, but the vast majority of exhibitors participate in order to generate leads. Most accomplish this objective. But a lead that isn’t followed up is like the proverbial tree falling in the forest. If no one is present to hear it, does the falling tree make a sound? If no one follows up a lead, is it really a lead?
Here’s What Tradeshow Booth Staff Can Learn From Italian Street Vendors
Contrast the behavior of the sales people who do not follow up leads with that of the vendors in the marketplace in Florence, Italy.
To them, a lead occurs when a browser visits their stall, handles the merchandise, asks a few questions…and attempts to move on.
“You don’t like that pocketbook, madam? Let me show you another that is even nicer. Today, for you, I will make a special price. Where are you from? America? I love America. What city? New York! Really? My cousin Rosa lives in New York. I gave her this very pocketbook. She luuuvvs it. You will, too. Here, put it on your shoulder. Take a look in the mirror. Beautiful!”
If you move on, as my wife was wont to do, the vendor is likely to hustle after you. “Madam, you look magnificent with this bag. You must have it! I will make a sacrifice and give it to you for 10 Euros less.” The usual outcome was that everyone walked away happy, my wife because she got a bargain, the vendor, because he got a sale and me, because the haggling was finally over. I was forever under the illusion that with this particular purchase, our shopping foray would come to and end. How naive of me.
Article from: Joanna Stasuk
N200 has now really proved its versatility by winning a remarkable tender. After a lengthy process, involving several parties, the 2e Kamer der Staten-Generaal (The Netherlands’ House of Representatives) has decided to go with N200’s ENTER software for all its activities involving registration.
The tender process also involved a study on the possibility of developing a brand-new in-house registration system; yet N200 managed to beat even this option by demonstrating ENTER’s many functionalities. Obviously, the N200 team is very excited. Bart van Bijnen, owner of N200 explains: “Of course it is an unusual new client for us, but the basics remain the same. It just goes to show that our solid, user-friendly and innovative software works for all sorts of organisations. What can I say; ENTER is just nifty!”
The Netherlands’ prime trade fair on interior design, Design District (formerly 100% Design) has once again teamed up with N200 for its upcoming edition. Both registration and ticketing will be managed by N200’s ENTER software.
Design District is the leading event for interior design in the Netherlands. The past 10 years, the event took place in Rotterdam under the name 100% Design. Seven years ago, the fair swapped its initial location, the Cruise Terminal Rotterdam, for the Van Nelle Design Factory. The upcoming edition will take place on June 7, 8 and 9 at Taets in Zaandam (approximately 8 kms from Amsterdam Central Station), where visitors will get a chance to explore 6,000 m² filled with the latest in interior design.
We are proud to announce that Lavazza will sponsor the first N200 Open Coffee Session. Lavazza’s barista will serve our guests the 100% sustainable Tierra Intenso.
100% fine Arabica for a full-bodied coffee with chocolaty hints that add an intense and unmistakable aroma to the blend. Thanks Lavazza, we are looking forward to it!
Would you like to know more about visitor registration forms? Social media integration? Form design? Would you like to meet the people behind N200 and share experiences with other Enter users?
Come to our first free N200 Open Coffee Session on Tuesday April 10th at our office in Haarlem.
At 9.30 coffee and cookies will be served and after that we will show you how to create added value in Enter. We will also show you some new features and development plans for the coming months. At 12.00 lunch will be served.
Register now! The session is free but we would like to know in advance if you plan to participate.
We look forward to seeing you at the first Open Coffee Session!
N200 Team
The EN Awards recognise outstanding business and individual performance across the exhibition community and were attended by 750 of the industry’s finest in 2011. The 2012 awards are shaping up to be an even bigger and better event and you simply can’t afford to miss out on this great event.
N200 is proud to be one of the event partners for this great event. We hope to see many of you in Olympia’s new-look West Hall on 29 March 2012. Tickets are available via: http://www.exhibitionnews.co.uk/enawards/booking/
We just received a photo from ASP of our advert and postcard in Exhibition News. Have a look:
May the good times and treasures of the present become the golden memories of tomorrow. Wish you lots of love, joy and happiness. MERRY CHRISTMAS!
